Simple yet effective techniques to improve readability, structure, layout and writing style

Date: 24th April 2018

Projecting a positive image for your organisation is essential. Is writing an important part of your work? Does your business writing style get your message across professionally? Do you sometimes labour over the best words or phrases to use when writing appraisals, reports or business documents? Have you often got frustrated because you can’t get your point across in a professional manner?

High quality reports often form the basis of sound decision making within an organisation and being known as someone who can express information in a clear, unbiased way can undoubtedly help you on your career progression. Report writing is a skill that can be learned.

Book your place now!

This training day is aimed at professionals in business who want to improve their business communication when it comes to business documents, report writing, appraisals and even business emails.

At the end of the course, attendees will be able to plan, design and structure business documents in a more effective manner, as well as gaining a better understanding of the most appropriate layout and language. We will show you how to adopt a clear and concise writing style, and how to present information in a more reader-friendly format. Attendees will receive a full informative course pack to refer back to, and will gain 5 structured CPD hours.

Course Content Includes:

  • Business writing – The “ABC” of all good business writing: Accuracy, brevity and clarity
  • What is business language?
  • Current thinking on business grammar; How to avoid grammatical errors;
  • Jargon, phrases and clichés – should these be avoided?
  • Commonly confused words
  • Constructing clear sentences and paragraphs with appropriate punctuation
  • Create a structure, flow and rhythm
  • Knowing the reader – Tailoring your message to the reader’s needs – Is the reader clear as to why we are in contact
  • How to professionally deal with complaints and best wording to handle these situations
  • Is my writing reader-friendly?
  • Will punchy openings gain a better response? – learn powerful opening statements
  • Do positive or compelling endings gain results? – Effective closing statements for your documents and emails
  • Common barriers most professionals face when writing
  • Identify the most common errors in business writing
  • The importance of proofreading and having a final check list

This programme will be beneficial to all professionals who are looking to enhance their business communications and writing skills.

On completion, you will receive your CMG MasterClass Certificate of Attendance as well as your CPD Certificate containing 5 Structured CPD Hours. Please note certificates are issued only at the close of the training course to participants who complete the full five hours.

Brendan Barrett – Media & Business Communications

Brendan Barrett has had a 40-year career in Media and Business Communications.
He has worked in the Irish Times and was a founding Director of Dublin’s first free newspaper group, Southside and Northside. He held various senior roles including Managing Editor.

He was a Director of The Sunday Tribune.

Brendan has delivered training in Writing Skills in leading Irish and international companies. He has developed a reputation for his training style that helps create change on the part of attendees.

As well as running his own training business, Brendan lectures extensively on Communications and Media.

Training Environment:

CMG Professional Training courses take place at our state-of-the-art training facility in the Apex Building situated in the Beacon Quarter of Sandyford Industrial Estate, Dublin 18. The CMG Training Centre is accessible by the Luas, (Sandyford line, Stillorgan stop – 6 mins walk) several bus options (the number 11 travels from O Connell street Dublin and stops directly outside the training centre) and we are situated very close to the M50 at the Beacon Hospital corner. There are several car parks within a three minute walk from the training centre with very competitive ‘all day’ parking rates and we have a range of coffee shops (including Starbucks) as well as shops and restaurants nearby.

Date, Time & Venue:

Date:                   24th April 2018
Times:                9.30am to 4.00pm
Venue:               Apex Business Centre, Blackthorn Road, Sandyford, Dublin 18

Course Cost:

This course early bird rate is €375 normal rate is €475. Includes course documentation and light refreshments. While the course fee does not include lunch, we do provide freshly made sandwiches, coffee and a range of teas and fresh juice for those who require a light lunch. Alternatively, you can avail of the local food stores and coffee shops opposite the training centre for hot food or alternative lunch options.

   Telephone:+353 1 2933650

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Terms and Conditions:
General Terms and Conditions: Full Payment is due on booking. In the event of payment by cheque, must be received within seven days from date of invoice and in any case must be paid prior to attending the training course. If you are unable to attend, a substitute attendee may be sent at any time for no additional charge. Cancellations must be received in writing, by fax or letter, no later than 14 days prior to the event for a refund. Regrettably, no refunds can be made after that date. CMG Training reserves the right to make any necessary changes to the advertised training programme including a change of venue. The views expressed by the Trainers are not necessarily those held by the organisers, nor is the organiser responsible for tutors/trainers opinions or statements.

CHANGING BOOKING TO ANOTHER ADVERTISED DATE. If you wish to change your booking to another advertised date for the same course, you must do so no later than 7 days prior to the event taking place. In the case of a request to change to another advertised date with less than 7 days’ notice, it will be treated as a new booking and liable for payment as a new booking. CMG Training reserves the right to make any necessary changes to the advertised training programme including a change of venue. The views expressed by the Trainers are not necessarily those held by the organisers, nor is the organiser responsible for tutors/trainers opinions or statements.

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