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Strategic Planning for Directors and Senior Managers

  • 5 CPD Hours Apex Building, Blackthorn Road Sandyford Business District D18 (map)

This course will take you through the different stages involved in Strategic Planning, and will show key considerations in implementing, such as structure, role of management, analysis, and strategy formation. We will also show the relationship between risk and strategy, and will introduce you to the Balanced Scorecard system.

On leaving this 1-day CPD certified course, you should be able to understand the various components that make up a Strategic Plan, and you should understand the sequence of tasks when developing a Strategic Plan. You will also gain an understanding of the respective roles of management and Board in strategy. 

All attendees will also receive a takeaway template for strategic plan development, and will also receive a full course pack to refer back to, as well as a CPD Certificate for 5 Structured CPD Points.

Course Content

1.0 Strategy in Context

  • General structure of a strategic plan

  • Role of Management

  • Role of the Board

2.0 Building a Strategic Plan (using Case Study) 

  • Mission Statement, Core Principles and Vision Statement

  • Internal Analysis - SWOT

  • External Analysis - PEST

  • Strategy formulation

    • Strategic Goals

    • Strategic Objectives

    • Action planning

    • Implementation Considerations and Plan Monitoring

3.0 Scenario Analysis and Risk Mitigation

  • The relationship between risk and strategy

  • How to apply scenario analysis to strategy and monitoring

4.0 Introduction to the Balanced Scorecard

  • Introduction to a management system for strategic planning

  • Align business activities to the vision and strategy of the organisation

Who Should Attend?

Board Directors, aspiring Directors or Senior Executives responsible for developing and implementing strategy in their organisations.


On completion you will receive your CMG Masterclass Certificate as well as your CPD Certificate containing 5 Structured CPD Points. Please note certificates are issued only at the close of the training course to participants who complete the full day. 


This course costs €395 (Early-bird) normal rate is €495. Includes course documentation and light refreshments. While the course fee does not include lunch, we do provide freshly made sandwiches, coffee and a range of teas and fresh juice for those who require a light lunch. Alternatively you can avail of the local food stores and coffee shops opposite the training centre for hot food or alternative lunch options.

Earlier Event: November 14
People Management Skills
Later Event: November 19
HR for Non-HR Managers