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Strategic Planning for Directors and Senior Managers

  • 5 CPD Hours Apex Building, Blackthorn Road Sandyford Business District D18 (map)

Effective strategy preparation skills are highly sought after in directors and senior managers. The ability to develop operational business strategies and put them into practice sets true leaders apart from their peers. 

This course will take you through the different stages involved in strategic planning, and will show key considerations in implementation; including structure, role of management, analysis, and strategy formation.  

 We will also show the relationship between risk and strategy, and will introduce you to the Balanced Scorecard system.  

 All attendees will also receive a takeaway template for strategic plan development, and will also receive a full course pack to refer back to, as well as a CPD Certificate for 5 Structured CPD Points. 

Course Content

1.0 Strategy in Context

  • General structure of a strategic plan

  • Role of Management

  • Role of the Board

2.0 Building a Strategic Plan (using Case Study) 

  • Mission Statement, Core Principles and Vision Statement

  • Internal Analysis - SWOT

  • External Analysis - PEST

  • Strategy formulation

    • Strategic Goals

    • Strategic Objectives

    • Action planning

    • Implementation Considerations and Plan Monitoring

3.0 Scenario Analysis and Risk Mitigation

  • The relationship between risk and strategy

  • How to apply scenario analysis to strategy and monitoring

4.0 Introduction to the Balanced Scorecard

  • Introduction to a management system for strategic planning

  • Align business activities to the vision and strategy of the organisation

Who Should Attend?

Board Directors, aspiring Directors or Senior Executives responsible for developing and implementing strategy in their organisations. 


On completion of this one-day training course, you will receive your CMG MasterClass Certificate as well as your CPD Certificate containing 5 Structured CPD Hours. Please note certificates are issued at the close of the training course to participants who complete the full five hours.


This course costs €395 (Early-bird) normal rate is €495. The price includes course documentation and training pack, teas and coffee, snacks, biscuits, fruit on arrival. Lunch is a light fare containing freshly cut sandwiches, wraps, a selection of teas and coffee. Alternatively, you can avail of the local food stores and coffee shops within a one-minute radius of the training centre for hot food or alternative lunch options.

Later Event: May 8
Time Management