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Crisis Communications Management

  • 5 CPD Hours Apex Building, Blackthorn Road Sandyford Business District D18 (map)

Learn the key steps in developing and maintaining a clear and structured communication plan in the event of a crisis

A crisis communications plan is a crucial component of any disaster plan, as it can act as a guideline to help you quickly contain the crisis and recover from its impact. Whether it’s a weather disaster, a highly publicised lawsuit or a bad product review, your reaction should be immediate, focused and emphatic. All businesses should have a crisis communication plan to ensure that accurate information is provided during an emergency to minimize problems caused by misleading communications.

This one-day course will show the key steps for effective communication in a crisis, how to formulate a communication strategy to minimise a crisis, and importantly to prevent it escalating further. You will be shown how to manage the media if applicable, and how to maintain clear and precise communication under pressure. This course will use real case studies of crisis management and highlight the good from the bad, it will give delegates an understanding of the appropriate actions before during and after an incident. 

All attendees will get a chance to engage in an informative Q & A session, and will receive a highly informative course pack, and leave with 5 structured CPD Points.

Course content

  • Crisis Communication best practice

  • Principles of reputation management

  • How crises originate and develop

  • The key stages of crisis communication

  • Formulating a crisis communication strategy

  • Risk assessment

  • How to engage and manage the media

  • Communicating in awkward situations and under pressure

  • Identifying the key stakeholders

  • The need for speed and accuracy when coordinating a response on and offline

  • Social Media and crisis response

Who Should Attend?

This one-day training course is for anyone involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, risk managers, spokespeople or communication professionals.

Certification

On completion of this one-day training course, you will receive your CMG MasterClass Certificate as well as your CPD Certificate containing 5 Structured CPD Hours. Please note certificates are issued at the close of the training course to participants who complete the full five hours.

Cost

This training course costs €425 EARLY-BIRD (Normal rate €495). The price includes course documentation and training pack, teas and coffee, snacks, biscuits, fruit on arrival. Lunch is a light fare containing freshly cut sandwiches, wraps, a selection of teas and coffee. Alternatively, you can avail of the local food stores and coffee shops within a one-minute radius of the training centre for hot food or alternative lunch options.

Earlier Event: October 11
Presentation Skills
Later Event: October 16
Business Continuity Planning