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Marketing for Non-Marketing Professionals

  • 5 CPD Hours Apex Building, Blackthorn Road Sandyford Business District D18 (map)

Today’s work environment requires people in different departments and roles to work more closely together to achieve lean working practices. This in turn creates a more competitive edge.

This course is designed for anyone who has regular communications with the marketing department, or those who have taken on the role and need a working understanding of the processes and expectations of the marketing function.

This one day course will explain the marketing process in detail, will show how to plan, analyse, how to target the right audience, and make the best use of social media. 

Attendees will leave with a much greater understanding of the process, and will gain a greater knowledge of the principles of effective marketing, whether promoting yourself or your organisation. Attendees will also receive a highly informative course pack and leave with 5 structured CPD Points.

Course content

  • The marketing process explained

  • Marketing Mix 

  • Market planning 

  • Market analysis 

  • Segmentation, Targeting and Positioning

  • Marketing Communications

  • Using Social Media  

  • Marketing Metrics/Analytics

Who Should Attend?

This course is for professionals who would like to better understand the role of marketing and marketing decisions, or would like to acquire fundamental marketing concepts and tools. No formal marketing experience or training is required. Whether you are in a small or large organization, regardless of your role, if you have customers and competitors, you can learn something valuable from this course.


On completion of this one-day training course, you will receive your CMG MasterClass Certificate as well as your CPD Certificate containing 5 Structured CPD Hours. Please note certificates are issued at the close of the training course to participants who complete the full five hours.


This training course costs €395 EARLY-BIRD (Normal rate €495). IThe price includes course documentation and training pack, teas and coffee, snacks, biscuits, fruit on arrival. Lunch is a light fare containing freshly cut sandwiches, wraps, a selection of teas and coffee. Alternatively, you can avail of the local food stores and coffee shops within a one-minute radius of the training centre for hot food or alternative lunch options.

Earlier Event: October 21
Business Writing Skills
Later Event: October 30
How to Effectively Chair Meetings