September 12, 2022

Course Description

As the ePrivacy Regulation governs the specific handling of an individual's data with regards to electronic communications, it could override GDPR in some cases. This affects the way your company does online business and advertising. During the Covid-19 pandemic many companies have gone online and are more reliant on digital marketing, e-Commerce and other electronic communications when dealing with customers.

This masterclass will enable learners to:

• Understand how current and future ePrivacy laws impact marketing and advertising technologies

• Understand the necessity of a complimentary ePrivacy Regulation to GDPR

• How ePrivacy Regulation compliments the Data Protection Directive for Law Enforcement

• Ensure compliance today and readiness for tomorrow

Course Content

• What are the European ePrivacy Directive and the Irish ePrivacy Regulation?

• The relationship between the ePrivacy Directive and the General Data Protection Regulation.

• Why this legislation matters.

• How ePrivacy regulations affect “over the top” communications as well as “traditional” telecoms services

• Why is a new Regulation at EU level needed? How is it evolving from the current ePrivacy Directive?

• The current draft EU legislation

• Digital marketing:

             - Why ePrivacy is known as “the cookie law”

             - Marketing rules under ePrivacy (as well as GDPR!)

             - Security of personal data on your systems and devices

             - Social Media

             - Internet of Things

             - Google Analytics

             - Real Time Bidding

• Direct Marketing Data Management

• Ensuring compliance now and into the future

Who Should Attend?

Business Owners, Managers, Marketing professionals – anyone responsible for digital marketing in a business sales to HR managers, IT and finance professionals as well as in-house lawyers.


On completion of this one-day training course, you will receive your Certificate of Attendance. Please note certificates are issued at the close of the training course to participants on completion of the course.

Please check directly with your association or awarding body to see how many points they will award.


An ‘Early Bird’ discounted rate of €465 is currently available. This training course normal rate is €565. Places are limited and are allocated on a first come first served basis. PLEASE NOTE THE EARLY BIRD RATE CLOSES 3 WEEKS PRIOR TO COURSE DATE.

The course cost includes all course documentation and Certificate of Attendance.


Eoin Cannon
BL- Data Protection Consultant

Recommended for you

People who booked this course also attended: