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GDPR for Direct Marketing Campaigns

  • 5 CPD Hours Apex Building, Blackthorn Road Sandyford Business District D18 (map)

Now more than ever those in the marketing sector need to have clear understanding of how to achieve lawful, profitable and ethical uses of personal data in direct marketing campaigns. GDPR is one of the most important pieces of legislation to affect the job of the marketer. With the threat of legal action becoming a reality, it is vital that organisations are up to date and clear on the GDPR and updated e-Privacy Regulations that impact on the running of your company’s marketing department. 

This course will show you how to implement these regulations correctly while minimising the impact of these regulations, protecting your business from litigation, fines and knowing how to build an even better marketing campaign. 

All attendees will get a chance to engage in an informative Q & A session, and will receive a highly informative course pack, and leave with 5 structured CPD Points.

Course Content

  • General overview of GDPR and the marketing industry

  • Data Capture- forms, capture devices and privacy policy

  • Data Sale and Purchase

  • Data Sharing- revenue opportunities through data sharing in compliance with GDPR

  • Data Security- protecting data and your reputation

  • Email, SMS and direct mail campaigns

  • Building lists, soft opt ins

  • How does B2B differ from B2C?

  • Privacy notices- Importance of transparency

  • Importance of updating policies

Who Should Attend?

This one-day training course is for those that are new to marketing and the more experienced marketeers who have limited knowledge of the compliance requirements under data protection and e-Privacy regulations. It is also relevant to database marketers that are affected by how to use their current methods in compliance with GDPR. 

Certification

On completion of this one-day training course, you will receive your CMG MasterClass Certificate as well as your CPD Certificate containing 5 Structured CPD Hours. Please note certificates are issued at the close of the training course to participants who complete the full five hours.

Cost

This training course costs €425 EARLY-BIRD (Normal rate €495). The price includes course documentation and training pack, teas and coffee, snacks, biscuits, fruit on arrival. Lunch is a light fare containing freshly cut sandwiches, wraps, a selection of teas and coffee. Alternatively, you can avail of the local food stores and coffee shops within a one-minute radius of the training centre for hot food or alternative lunch options.

Earlier Event: October 24
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