Sales & Exhibitions Success

The exhibition industry is growing rapidly year on year, as it is a hugely valuable method to promote your business. However, it’s up to you to make it work! In this episode, Tony Cantwell is joined by The Exhibition Guy, Stephan Murtagh, to discuss the real benefits of face to face sales, and the most important things a company should consider when exhibiting or sponsoring at an event.

Key points include:

1. How to use social media to instigate face to face sales

2. Breaking the stigma of sales

3. The true value of exhibiting

4. What you need to do - Before, during and after the event

5. How to apply the “3 -4 -6 Principle”

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