Get The Best Results from AI - Ask the Right Questions!

AI is only as good as the prompts you give it. In this hands-on, one-day workshop, you’ll learn how to design powerful prompts that generate accurate, relevant, and creative results.

Whether you need to write better reports, create marketing campaigns, analyse data, or brainstorm new ideas, you’ll leave with practical tools you can use immediately.

You will learn how to structure clear, purposeful prompts, to achieve more accurate outputs, save time on everyday tasks, reduce risk, and make better use of AI for analysis, writing, and decision-making. The course focuses on real-world applications, enabling participants to apply what they learn immediately in their own role or organisation.

All attendees will receive a full course pack to refer to and will have the benefit of learning from a trainer with a wealth of experience in this area.

Course Content

Introduction & Foundations of Prompting AI

• Understanding how AI Works and how AI models process information
• Why the same prompt gets different results in ChatGPT, Claude and Gemini
• Limitations and strengths of each platform
• Prompting vs “Just asking questions”- what’s the difference
• Tone Differences – formal vs informal
• Instructions and avoiding vagueness

Platform-Specific Prompt Optimisation

• ChatGPT quirks & Strengths
• Claude’s advantages for long-form and summarisation
• Gemini’s integration with Google tools
• Perplexity
• When to switch tools mid-task
• Side-by-side output tuning: same request, different tweaks for each platform

Exercise – Poor Prompt – Improved Prompt – Professional-grade prompt – Comparing the outputs

The Core Prompt Framework

• CLEAR (Context, Logic, Expectations, Audience, Response format)
• Role + Task + Constraints
• Examples of Few-shot prompting
• Chain-of-thought prompting (guided reasoning)

Reducing Risk & Improving Reliability

• What are Hallucinations (incorrect information from an AI Source)?
• Why they happen and how to spot them
• Can you eliminate hallucinations with clearer prompts?
• Data Protection & Confidentiality
• GDPR Awareness
• Ethical AI Principles (EU AI Act Overview – Non-legal)

Responsible AI Use in Ireland

• What not to put into prompts
• Recommended Organisation AI Policies
• Transparency and Accountability
• Human-in-the-loop best practice

Prompt Libraries (Ready-made, tested prompts) & Automation

• Creating a personal or team prompt library
• Versioning and testing prompts
• Using Prompts with tools like: Copilot - Google Workspace - Notion Confluence

Who Should Attend

This course will be highly beneficial to business professionals, managers, team leaders, strategy, innovation & transformation roles, business analysts, consultants, marketing, communications, learning & development teams, digital transformation leads, compliance, risk and governance roles to name just a few

Certification

On completion of this one-day training course, you will receive your Certificate of Attendance. Please note certificates are issued at the close of the training course to participants on completion of the course.

This course may qualify for CPD points. Please check directly with your association or awarding body to see how many points they will award.

Cost

An ‘Early Bird’ discounted rate of €535 is currently available. This training course normal rate is €635. Places are limited and are allocated on a first come first served basis. PLEASE NOTE THE EARLY BIRD RATE CLOSES 3 WEEKS PRIOR TO COURSE DATE.

The course cost includes all course documentation and Certificate of Attendance.