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Learn how to write in a way that grabs attention and drives action
> Why its ALL about your audience
> What language to use when writing
> Grammar and punctuation that people often get wrong
> Tips to ACTUALLY get your emails read
> The essentials of professional writing
> How to produce writing that drives action
This course is ideal for professionals who write emails, reports, or business content and want to communicate clearly, persuasively, and professionally. It's valuable for managers, sales teams, HR, executives, admin staff, and freelancers looking to improve their writing impact.
With over 40 years in Media and Communications, Brendan has worked with top business and media leaders, starting at The Irish Times and co-founding Dublin's first free newspaper, Southside. He also served as a director of the Sunday Tribune. Now running a successful sales training and consultancy business, he helps leaders master media relations and refine communication strategies. In his Masterclasses on Business Writing Skills, Brendan teaches participants to craft clear, concise, and persuasive business communications, drawing on his extensive media experience.
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